Flora started off as a type for my own use. I had been experimenting with calligraphy using felt-tips and ballpoints, and this evolved into formalised script lettering. When some years later Swiss typographer and Hell adviser Max Caflisch suggested adding a script face to the Digiset type library, Flora was ready. Some time later, Flora was taken over by ITC.* Like Hollander italic, Flora was just in time to be affected by the changing technology of the early eighties when the Hell company was using both old and new Digisets (see Hollander above). The original design is much more flowing and elegant. In fact, I believe that first version of Flora still ought to be digitised.
* The International Typeface Corporation, New York, now no longer in existence as an independent company.